At TED 2011, Autodesk launched a new book that celebrates the impact of design. Featuring the work of dozens of leading designers, many of them TEDsters, Imagine, Design, Create tells stories of how technology is transforming the very nature of design.
Edited by Autodesk Fellow Tom Wujec, Imagine, Design, Create explores the innovative thinking behind the work of a wide range of companies and designers, ranging from the world’s largest and most established companies to new and emerging designers. The book includes hundreds of beautiful images and illustrations, as well as interviews with industry leaders and innovators using fresh design approaches and new design capabilities to create buildings, products and entertainment experiences.
Wujec explains that “design has become a transformative force in the world. In fact, an organization’s capacity to design — not just in the sense of ‘styling,’ but of discovering new solutions, creating real value and producing innovative solutions — has never been more important. Advancing technology is now changing how people design.”
Tom Wujec is renowned for his ability to transform ideas into images that enhance clarity and engagement.
“The growth and rapid change in technologies such as 3D printing, network connectivity, bioinformatics, genomics, artificial intelligence, nanotechnology, robotics, and mobile computing, among others, will accelerate the evolution of design in the coming years. Fundamental shifts in how we work together, already emerging in our always connected, socially networked lives, are also altering the practice of design… Our world will increasingly be shaped by the degree to which designers are able to create smart, effective, and elegant solutions that improve what that world looks like, how well it functions, and what it’s like to live in it. The future surely will transform design—but it’s just as certain that design will transform the future, by visualizing, optimizing, giving shape to, and ultimately creating a world that, for now, we can only imagine.”
The full pdf of Imagine Design Create is available for download on the Autodesk website.